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Jun 12

Designed in California. Apple dizaina filozofija divos teksta un video meistardarbos

Divi video, kas pieska jauno Apple dizaina koncepciju un vienlaikus atgādina kompānijas pamatvērtības un diziana filozofiju. 

Kārtējie divi teksta un nesteidzības meisardarbi. Nekā lieka un katram vārdam ir jēga un vieta. Un nekas nav jāizgudro, jāizdomā no jauna. Vienkārši "it is what it is". Tieši tāpēc līdzās abiem video publicēju arī abus tekstu. Jaunajiem teksteriem un tekstu vecmeistariem. Studijām. 

1. "Designed in California"

'If everyone

is busy making everything,

how can anyone perfect anything?

We start to confuse convenience

with joy,

abundance with choice.

Designing something requires

focus.

The first thing we ask is,

What do we want people to feel?

Delight

Surprise

Love

Connection

Then we begin craft around our intention.

It takes time…

There are a thousand no's

for every yes.

We simplify,

we perfect,

we start over,

until every thing we touch

enhances each life

it touches.

Only then do we sign our work

Designed by Apple in California.'

 

2. "Our Approach"

 

This is it.

This is what matters.

The experience of a product.

How will it make someone feel?

Will it make life better?

Does it deserve to exist?

We spend a lot of time on a few great things, until every idea we touch enhances each life it touches.

You may rarely look at it, but you'll always feel it…

this is our signature,

and it means everything.

 

 

  • pieZZīmes

    Komunikācija・Stratēģiskā plānošana・Stratēģija・Mārketings・Reklāma・Dizains・Mediji・Sociālās platformas・Digitālais laikmets
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